THIS SLEEPWEAR LABEL IS HELPING THE HOMELESS
By Hannah Cole
News alert: it’s Homelessness Week – a week dedicated to raising awareness of the homeless experience. According to the ABS, there are more than 100,00 homeless people in Australia (but as many as 1 in 200 of the population might be homeless on any given night). We fully support initiatives designed to make a difference. Introducing Project REM, an Australian sleepwear label doing just that.
Backed by a belief that “everyday should be Sunday”, the brand takes sleepwear seriously. Artful prints meet simple, sleep-able designs. Moreover, Project REM is responding to one of the basic needs of homeless women: a lack of access to sanitary products. Purchasing the last-minute pack of tampons seems simple in our comfortable lives, but for many homeless women, it's far from easy. Imagine what that's like?
The charity Share the Dignity was founded in 2015 to advocate for the basic human right to sanitary items. "We were shocked to learn that in Australia many homeless women and women in domestic violence shelters had to face unthinkable indignities during their monthly period," they say.
Project REM has collaborated with the charity and Cottons, the natural feminine hygiene brand, to make a difference. For every pyjama set purchased a pack of sanitary items is provided to a woman living on the streets. With prices sitting around $90 per set, it’s an outflow that gives back in more ways than one. Good for you and good for the women all around us.