How about we stop throwing clothes away?
Stats vary. Does the average woman discard a piece of clothing 4 or 7 times before she gets rid of it? Depends who you listen to, but it’s never good. Everyone agrees that clothing production is rising while usability is declining.
According to the Ellen MacArthur Foundation, the average number of times a garment is worn before it ceases to be used has decreased by 36% compared to 15 years ago. In the US clothes are only worn for around a quarter of the global average. The same pattern is emerging in China, where clothing utilisation has decreased by 70% over the last 15 years.
Despite this, clothing production has about doubled during this time. We now produce around 100 billion garments a year, and of this total fibre input that is used for clothing, 87% ends up landfilled or incinerated.